My company is planning a few new software products and a discussion about how to make sure we get paid for the products came up. Our very first product was intended for retail users and cost about $50. We sold only a few copies and it could be found in Pantip Plaza (Thailand's leading pirated software place) selling for less than $5.
Subsequently, our next few software products sell for about $500 per seat so bundling a hardware device is no problem. This upcoming new products would be quite a bit cheaper so doing the old routine would not make us any profit. Then I found this informative article about copy protection written by Bruce Johnson. I agree with him on the most points.
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